Yesterday, Facebook announced that they had relaxed their policy on using third party apps for use in Contests and Promotions. Whilst this is great news for many, it comes fraught with danger in regards to not being fully versed in the bigger picture.
What I’m referring to is the legal obligations and responsibilities that you have in your locality, along with understanding your objectives and devising a proper strategy which may mean that you need the services of a third party application. Running your own contest is great if you know what you’re doing and have the design skills to make it look good but what happens if you have a shonky looking comp? You need to consider your professional image and reputation, otherwise people may consider going elsewhere.
- you are legally responsible for your promotion and must understand your own local laws in regards to running a contest or promotion using Facebook
- you must include a disclaimer that Facebook is not associated with or responsible for your contest in any way
Objective / Strategy
- consider your objectives and think about the best strategy
- if you require the collection of more data including an email address, you would need to use a third party app such as Woobox, ShortStack or Easypromos, to name a few
- running your own contest may have you being seen as impartial and possibly unfair to the outcome
- third party apps do the work for you so you can concentrate on your strategy
Brand / Reputation
- you must consider if your contest will look professional if you run it yourself
- if you have in-house design skills, great – if not, third party apps take that worry away from you and they are usually quite easy to use
Do’s and Don’ts
- you can only run comps on PAGES not on a personal timeline
- you cannot use tagging as a way of taking part in a competition
- you can ask people to submit a comment or name for a chance to win
- you can ask people to like a Page post but you cannot ask people to share on their personal Timeline to enter or to ask them to share on their Timeline or a friend’s personal Timeline
So whilst, some of us find this news really awesome, some of us might just be in for more than they bargained for.
Are you more likely to try out running your own contest now that Facebook have changed their rules or do you have a favourite third party app?
We are definitely not experts in this field but we can suggest contacting Donna Hamer at Fanpage Competitions – How To Create and Promote as she specialises in this niche.
As always, Tweet With Respect!
Marianne (Mel) Rom
Mel is passionate about making the online world a safer and happier place and to assist individuals and businesses professionals to build a solid and respectful online reputation. Mel is available to speak to parent groups, schools and other interested bodies and holds workshops to educate in social media use, online reputation management and safety. Contact Mel via email, Facebook or website.