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Understanding Facebook Insights

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I’m all for not reinventing the wheel and have come across another brilliant article, Insight into facebook insights – what does it all mean?, by my dear friend and business colleague Fiona Lucas at Socially Skilled, helping you to understand what every small business operator needs to know about using Facebook Insights.

As a small business operator myself, I review my Facebook Insights as I would any other monitoring and evaluation tool in my business.  I don’t rely solely on Facebook Insights but it does prove useful, especially learning to gauge what type of posts are working; and more importantly, what’s not!

Please grab yourself a cuppa, read Fiona’s article and then have a good old play with your own Facebook Page’s Insights.

As always, Tweet With Respect!

Mel – Social EdiquetteTM, Founder, Strategist & Coach

Author: Marianne Rom

Your reputation is your greatest asset whether for the individual or business. It gives you a point of difference.

Marianne has trained with world leading experts in all aspects of Social Media and keeps as up to date as you can ever be in the space. She is passionate about creating social change around the way we engage online.

Futurists predict that by 2020, freelancers will make up half of the labour force and technology is already changing the way companies recruit, engage and retain their workers. Students today are well connected and savvy with technology but with fewer traditional jobs available they must be creative in how they market themselves or face missing out.

Marianne has a thorough understanding of the Australian Curriculum and her training addresses the framework. Further, she is well-suited to understand your child’s needs as she has one child who just completed Y12 in Catholic education and one in Y9 Government education.

Our reputation is our greatest asset and Marianne’s training complements and addresses the current gaps in the Australian curriculum and supports educators in giving school leavers the best opportunities to showcase their talents, skills, attributes and accomplishments using specific industry tools to build a respectful social presence that will open doors and contribute to achieving their long-term goals. She will show them how to connect with leaders in their chosen industry and how to cultivate those relationships. Marianne is deeply committed to empowering school leavers to set themselves up positively and make the right impression for their new life beyond the classroom through the respectful use of social media and by coaching them on how to connect and communicate with their target audience using the right tools and the right strategy, along with an understanding of employer/recruiter expectations.

Marianne believes in empowering our youth to use social media in a positive way rather than condemning them for little mistakes. Unless they have done something terribly unsavoury, they can be shown how to put a positive spin on the negatives to uplift their reputation by optimising their strengths, creating visibility so they can be ready for professional opportunities beyond the classroom. She helps students to address the gap between their perceptions of what is the correct use of social media and how they wish to be perceived for the future.